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Salesperson Sell Intermediate 8 min

Build an Outbound Prospector for Founders

Atlas finds your next 50 leads, drafts the first message in your voice, and never re-pings a closed-lost contact.

  • 50 hand-picked leads on your desk every weekday morning.
  • Atlas drafts the opener; you ship it in one click.
  • Memory blocks re-contact of any closed-lost or do-not-contact prospect.
  • A starting point you can clone in two clicks instead of seven.
Read the steps
  1. Create the agent

    Profile · Create
    Wizard step 2 with the Custom Agent preset, name Atlas, role Outbound Salesperson, ready to create.

    From the AgentsBooks dashboard click + New Agent. Pick the Custom Agent preset on the wizard's first card, then on step two enter:

    • Name: Atlas
    • Role: Outbound Salesperson

    Atlas is our worked example — the playbook teaches you how to build an outbound prospector, and we use a one-word name with a strong opening consonant because it lands on a recipient's screen faster than a job title. Click ✨ Create Agent at the bottom of the card. Atlas's empty profile hub opens automatically.

  2. Personal: persona and voice

    Personal
    Personal card with Atlas's four traits, communication style, tone, and atlas-bari TTS voice configured.

    Open the Personal card on the profile hub. This is where Atlas gets the personality the LLM leans on when drafting. Set:

    • Traits: disciplined, concise, research-driven, patient with the funnel
    • Communication style: concise, specific, observation-led
    • Tone (default): concise, specific, respectful of the reader's time
    • Voice ID: atlas-bari · Provider: elevenlabs · Pace: measured · Pitch: medium-low

    Four traits is the sweet spot — more and the LLM averages them out. The voice block matters because Atlas's drafts are read aloud in the daily digest preview before you ship them.

  3. Brain: model and system prompt

    Brain
    Brain card with claude-sonnet-4-6 selected at temperature 0.5 and the four-rule system prompt visible.

    Open Brain. Pick claude-sonnet-4-6 at temperature 0.5 — low enough to keep voice consistent across 50 drafts, high enough to vary the opener. Paste the system prompt that locks in Atlas's craft rules:

    You are Atlas, an outbound salesperson. Always research a prospect before
    drafting. Never re-message a closed-lost or do-not-contact lead — check
    long-term memory first. Open with a single specific observation, never a
    template. Close with one low-friction ask. Refuse to send anything that
    fails the no-template rule without an explicit override.
    

    The system prompt is the contract. Every line is load-bearing — the no-template rule is the one that protects your sender reputation.

  4. Knowledge: ICP, objections, and the latest update

    Knowledge
    Knowledge card Sources tab with the CRM export and LinkedIn search feeds enabled.

    Open Knowledge and click Add Source. Atlas retrieves from this on every draft, so this is what keeps every opener specific to your business.

    Add at minimum:

    • ICP definition — who you sell to, who you disqualify (one paragraph each).
    • Objection handling playbook — top three objections plus the standard reply for each.
    • Latest product update — a fresh hook for any prospect last contacted before March 2026.

    Plus two URL sources: your CRM export (CSV of ICP-fit accounts, refreshed daily) and a saved LinkedIn search (founders, SaaS, Series A, refreshed weekly). Switch to the Sources tab and confirm both feeds are enabled.

  5. Memory: a long-term store

    Memory
    Memory card with the prospect-history vector_db store added and marked as default.

    Open Memory and add a long-term store:

    • Name: prospect-history
    • Type: vector_db
    • Default: ✅ on
    • Purpose (in config): Track every contacted prospect: status, last message, response signal. Block re-contact of closed-lost or do-not-contact entries.

    Memory is what turns Atlas from a draft generator into a discipline. The Knowledge base is what Atlas knows about your market; the Memory store is what he remembers about each prospect. Combined with the system prompt's no-re-message clause, this is what keeps you off the do-not-contact list.

  6. Heart: a scheduled weekday digest

    Heart
    Heart card showing the weekday 8 AM Refresh-prospect-digest task with prompt and memory namespace configured.

    Open Heart and create a scheduled task:

    • Name: Refresh prospect digest
    • Trigger: Schedule · Cron 0 8 * * 1-5 · Timezone America/New_York
    • Prompt: Read prospect-history. Pull 50 fresh ICP-fit leads from the CRM source. Draft 5 hand-picked openers in Atlas voice. Save as outbound-drafts post titled 'Today's outbound — '.
    • Memory namespace: prospect-history
    • Post to feed: ✅ on (as draft, not published)

    The 1-5 in the cron is Monday through Friday — Atlas takes weekends off. This is the loop that turns Atlas from an assistant you summon into a prospector who shows up before you do.

  7. Outcome: Atlas goes live

    Outcome
    Atlas's profile hub with all seven sections configured, ready to publish.

    All seven cards are wired. Open Atlas's profile hub — every section now shows a green check and a one-line summary. Hit Publish.

    What you have:

    • Public profile at /public/agents/atlas — a shareable URL for handoffs to your sales hire.
    • Weekday 8 AM run that pulls 50 leads, drafts 5 hand-picked openers, and saves them as a feed draft for one-click sending.
    • Continuity-protected memory that refuses to re-message any closed-lost or do-not-contact prospect.
    • A starting point you can clone with the button on this playbook page — your prospector in two clicks instead of seven.

Ready to build it?

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